Education

In the wake of the pandemic, classrooms and lecture halls are turning to AV more than ever before, utilising cutting-edge AV products such as stereoscopic imagery, visualisation and higher resolution audio-visual devices. Pro AV technology continues to shape the way we teach as products evolve and become more flexible. Product innovation leads to increased learning and performance outcomes while offering a significant revenue stream for Pro AV installers.

Commercial

As Pro AV grows within the retail space and systems are incorporated into store-fronts and back-end operations, various applications must be considered.

Loudspeakers seem like the obvious choice for audio, as retailers are looking to advertise, train new employees and connect with the corporate office through Pro AV systems in a more dynamic way.

Digital signage is starting to lead the way over its static counterpart. Projectors and screens, such as the Android Planar 65” Digital Wall Display, offer retailers the opportunity to connect and market to their customers through large-format 4k displays. Similarly, retailers could use digital displays to instruct or guide their customers to enhance their in-store shopping experience.

Whilst more retailers are turning to Pro AV technology, they might not necessarily understand the technicalities associated with their installations and needs. It's important to remember that as a growing market, many retailers will need guidance as they transition. Meeting with potential customers, assessing their needs and offering a complete rundown from cabling to software and devices will offer a layer of confidence to the less tech-savvy client.

Innovation

We have just touched upon some of the sectors in which Pro AV has a presence, but Pro AV devices dominate our daily lives in many ways. Some in obvious ways, such as the digital menus in restaurants and others in less obvious ways like optical technology. Products such as the Planar Lookthru 55” Digital Display indicate the advances in technology, with its transparent display and the dynamic way it displays information. The Pro AV market has endless opportunities for both installers and end-users.

Corporate

The corporate space dominates the Pro AV market and accounts for most of the revenue. As end-users look to Pro AV solutions and technologies to increase their productivity, they reach their workers on mobile platforms such as laptops and tablets.

Conference software allows companies to maintain and even increase their productivity as it doesn't require the logistics of getting everyone into the same meeting room simultaneously. This type of flexibility drives the revolution of connectivity and evolving how we work.

While the need for brick-and-mortar offices still applies to many companies, many Pro AV devices can be found within the traditional conference room setting. From control systems, such as the Praesensa system that allows device and audio routing, input and output streams and an interface to Plena headsets, Pro AV is a firm fixture.